Eddie Bauer: Crushing Rumors

Because there are number of businesses that are closing stores and filing for bankruptcy, there are businesses, such as Eddie Bauer, that were part of a bad email hoax that's affecting their bottom line. Check out this email that I received from Neil Fiske, President and CEO for Eddie Bauer.

To our valued customers:

It has come to our attention that misleading information is circulating via email as part of a hoax intended to discourage consumers from buying gift cards from a number of retailers including Eddie Bauer. We want to set the record straight.

Eddie Bauer has been in business since 1920 and operates 376 retail stores throughout North America. We also have a robust online and catalog division. In our March 2008 annual report, we announced both the opening of new locations as well as the closing of some older locations as part of our normal course of business. The stores referenced were all closed in January 2008. In 2009, we will again open and close a handful of stores as part of our normal business plan.

Eddie Bauer remains committed to providing our customers with outstanding quality, value and service, now and for many years to come. Our gift cards are a great option for the holidays. You can purchase and redeem them at any of our retail stores, through our catalogs or at eddiebauer.com. We look forward to serving you this holiday season.

Neil Fiske
President & CEO
Eddie Bauer