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Marketing: Naming Rights

Worcester Is MAJOR!™: Marketing: Naming Rights

Tuesday, June 2, 2009

Marketing: Naming Rights

I keep hearing and reading that Dunkin' Donuts's balance sheet has
taken a beating, similar to many 401k's and other retirement accounts.

I was surprised by this, because with the plethora of D&D's that exist
in New England, I wouldn't think they'd have a problem hitting their
comparative same-store sales from last year. But as the job market
got worse and more people were laid-off, a halt was put to those famed
"D&D runs". You know about those 'runs'; don't front like you don't
know what I'm writing about!

Maybe Dunkin' Donuts & the City Manager, Michael O'Brien, can strike a
deal to name the ice skating rink behind City Hall "The D&D COW Rink"?
(You have to admit, it does have a nice ring to it?) And D&D can set-
up a concession stand that sells coffee, hot chocolate, Munchkins and
bagels, because what's better than ice skating and taking a break for
some delicious hot chocolate with lots of whipped cream? Nothing!

Or maybe, Mr. O'Brien can get some families to donate money to open
the city pools and allow those with deep and shallow pockets alike, to
contribute to the City, while having their name attached to a pool or
restroom? Someone a long time ago said every penny counts, right?

So, let's GO Mr. O'Brien & I'll be the first in line to cut a check to
the COW!

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