With all the talk about Marketing

The talk about marketing Worcester has been getting alot of press as of late. It may have started elsewhere, but Konnie Lukes brought it up at a City Council meeting earlier in January, and now we saw Worcester Magazine publish not only a cover to that effect, but a well written article in their February 18-24, 2010, issue.

While I've been observant for the many years that I've lived in Worcester, the City does a horrible job with conveying its message of "What type of city Worcester is??", and "Why should someone choose to live here?". The city's slogan changes every week, depending on who uses the next set of "buzz words" in some meeting which is squirreled away in the corner of City Hall.

While there's no specific budget to market Worcester, and this MUST be addressed immediately, there are a number of 'great' minds that live in the City or surrounding towns that know a thing or two about marketing; why not tap into that pool of knowledge? Hmmmm.

What does happen is the same people that are 'connected' sit on the same marketing committees and rehash the same marketing plans that haven't worked before, and try to make them work 6-months or a year later. Isn't that called insanity? Hmmmmm.

So, while I don't have all the answers, it is going to take some people in City Hall to check their egos and reach across the table and hit up the colleges/ universities that call Worcester home. They do have some of the best and brightest minds on their campuses.

And, while you're reaching out, don't forget the various groups of races and ethnicities that call Worcester home. True diversity is key! (Just a reminder.)